March 2010

Trader Joe’s Gets Greener

Remember that big Trader Joe’s campaign going on to get the company to stop selling endangered fish like Chilean sea bass and orange roughy? Greenpeace launched one of their famous all-out campaigns against the company, calling them “Traitor Joes” and giving them their own little website, cartoon, Facebook page—the works.

Environmental and animal rights activists the world over spoke up against the store’s practices, deeming the sale of such threatened species as crimes against humanity—okay, as at least really bad things to do. This campaign lasted for several months, during which Greenpeace and activists pressured Trader Joe’s to get greener with its fishing policies and to stop putting endangered animals on the menu.